Company Profile and Management Team
Pupuk Alam Sdn Bhd (PASB) was incorporated in December 2002
with the sole distributing rights of organic fertilizers and growth enhancers
from Australia. PASB core businesses are the vegetable
growers and fruit orchards. Together
with this fruit fly protein bait, PASB hopes to bring about a greater knowledge
and understanding of the environmental issues to the fruit growers and farmers.
PASB will focus on producing an effective, affordable and
environmental friendly product that will control fruit fly and subsequent
reduction in fruit damages. Thus,
increasing the growers’ fruit production over time.
James Soo Kim Seong
(Chief Executive Officer)
In 2002, through James, Pupuk Alam Sdn Bhd was appointed the
exclusive distributor for South East Asia for a range of organic products from
Omnia Australia Pty Ltd. an Australia based company. In a short period of
time, James has established a network amongst the vegetable farmers and fruit
growers around the country.
James obtained his Accountancy qualifications and practical
experience in London United Kingdom. Upon his return from UK, he embarked on his banking career in Malaysia.
Later in his Malaysian career, James
moved to New Zealand to broaden his international banking career with ANZ Bank. While in NZ, James completed the NZ Banking
Associate examination and an MBA from Massey
University New Zealand
Prior to forming the company, James held a senior position with Citibank
(HK) as their Regional Credit Risk Head for the Citibusiness. In his 20+ years
in the banking industry, James has acquired an intimate knowledge of financing,
trade financing, risk management and supply chain businesses as well as all
different types of businesses in the region.
Dr Chee Kheng Hoy (Technical Consultant)
Dr K H Chee graduated in Botany (B
Sc), Microbiology (M. Sc) and Plant Pathology (Ph.D), and was awarded D.Sc by
his alma mater Auckland University, New Zealand as well as a Fellow of the
Incorporated Society of planters, Malaysia. He was the head of
Pathology Department of the Rubber Research Institute Malaysia; chief of R&D in IOI Plantation,
Malaysia; Lyman Plantation, Indonesia; Government bilateral cooperative
projects in Trinidad and in Brazil.
Due to his deep involvement with small
farmers, he has been elected the Deputy Chairman of Agriculture and Primary
Industries Committee and a member of Science, Technology and Innovations
Committee of The Associated Chinese Chamber of Commerce and Industry of Malaysia. He is well sought after for advice on
agricultural matters locally and overseas. He is currently on an assignment with
FAO United Nations, just completed a 7-week tour in Brazil looking into disease problem
of fruits. His columns in newspapers
Nanyang Siang Pau and agriculture magazine Agro world are popular among farmers
and agro-chemical company’s executives.
(Marketing and Training Manager)
Shah graduated as a Biochemist from University College
Cardiff, UK in 1982. Upon his return to Malaysia,
he started his career with the Dept of Agriculture (DOA), Pesticide Division as
a Toxicological officer evaluating pesticide data.
After two years with the DOA, Shah decided to join FE
Zuellig, a Swiss trading company (now called ZAGRO) as the Marketing and
Product Development Executive. This role
involved registration of agrochemicals, sourcing and marketing of new products
and field trials. In his later years
with Zuellig, Shah was in charge of the cover crops and Public Health businesses.
In 1993, Shah decided to join ICI Agrochemicals (now called
Syngenta through local MBO and a series of merger) as the Registration and
Stewardship Manager. In this role, Shah
was in charge of the company registration of some 20 agrochemical
products. The stewardship role was
mainly in the PQ defense and legislative issues. He had to deal with the notorious paraquat
and its misuses. Most of his time was spend on programs aiming at educating and
training user farmers, plantation workers, dealers etc. on the safe use of
agrochemicals in general.
Dr S Vijaysegaran
Dr S. Vijaysegaran is currently the Deputy Director,
International Centre for Management of Pest Fruit Flies based at Griffith University,
Dr Vijay has spent more than 20 years studying fruit fly
feeding behaviour patterns mostly in the ASEAN countries, and has identified
fruit fly attractants in feeding habits.
He has been involved in the development of various fruit fly control
measures, such as protein baits. Last
but not least, he has been a project leader on many significant research studies on the
subject of fruit fly control.
En Mokhtar Idrus
En Mokhtar Idrus has been with the Department of Agriculture
for more than 20 years. His expertise is
in the area of Pest Control and Management.
Currently, En Mokhtar represents the DOA in this collaboration project
with ICMPFF/Griffith University.
It is expected that En Mokhtar will be appointed to be the
Technical Coordinator of ICMPFF for the Asean Region. His main roles are to conduct continuous
trial experiments to ensure that the protein bait pesticide effectiveness is
uncompromised. In this role, he will be
educating the fruit growers with regard to the use of this protein bait
International Centre for Management of Pest Fruit Flies (ICMPFF) and Griffith University, Queensland,